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The web site ppdfreehaircolour.com had the following in the web page, "PPD Hair Colour- what is it? No Ammonia Free Hair Dye." We noticed that the webpage stated " As you would expect from a leading ethical company which is passionate about providing an excellent customer service, our website meets the W3C Organistions requirements for good website design and accessibility standards." It also said " You can check our current pages for yourself by clicking on these logos. PPD Free Hair Colour Home Dyes. Also known as the developer or oxidizing agent - This ingredient, in varyi." The header had PPD Free Hair Colour as the highest ranking optimized keyword. This keyword is followed by Smart Beauty, blonde, and semi which isn't as urgent as PPD Free Hair Colour. The other words ppdfreehaircolour.com used was temporary. highlights is included but could not be understood by search engines.